Since 1993, Boston-based retailer European Watch Company, led by father-and-son duo Albert and Joshua Ganjei, has been an emblematic destination for watch enthusiasts. Their exceptional service and enduring relationships with loyal clientele are reflected in their book, The Connoisseur's Guide to Fine Timepieces. This guide captures the refined craftsmanship and spirit that define the company's legacy, showcasing over 150 extraordinary watches that embody horological excellence. From intricate complications to iconic designs, the collection encompasses a variety of styles, including classic, avant-garde, and rare vintage pieces from renowned watchmakers and independent artists. Through captivating photography and detailed descriptions, the guide delves into the history and ingenuity behind each timepiece, embodying the timeless allure of fine watchmaking and European Watch Co.'s enduring reputation as a trustworthy source for collectors and enthusiasts alike.